UBER CHRISTMAS KEY VISUAL
Uber has become one of the most established technology brands around the world. PB Branding was approached by Uber to create their Uber Christmas Key Visual. After the acquisition of their China business in 2016 by DiDi, a decision was made to keep the Uber brand as an independent brand.
Creating the 2016 Christmas Key Visual for Uber, we immersed ourselves in this environment, which combines straight and curved lines, conveying both confidence and approachability, with the fun and vibrant ambiance of Uber Christmas. The simplicity of the Uber logotype reflects the simplicity of their service and their brand in general. Mixing the vibes of a well celebrated foreign holiday such as Christmas with the elements of this well-respected brand created a mix of icons, shapes and visuals which can really leverage more user awareness.