Relay Video approached us to update their website. Their target companies are located mostly in China, but also internationally. Among the key features of the website, the quality of the server and the video streaming were crucial.
In order to create a more affordable solution, we started from a plain template to design and implement a clean, cross-border and bilingual website. The latter allows Relay Video to showcase high quality video at a decent loading speed, in China and abroad.
One of the goals of this website is to bring users to the case study section; therefore we made sure that it's accessible from the navigation menu and the homepage. We also created meta tag keywords and descriptions for a better SEO, both on Baidu and Google. As for analytics, we implemented Baidu and Google Analytics.
Since most of the website traffic in China now comes from mobile and through Wechat, we ensured that the website was fully responsive and easily sharable on Wechat moments.