No Joyway, No Crazy

Joyway is one of fastest growing entertainment companies in China.

No Joyway, No Crazy

Joyway is one of fastest growing entertainment companies in China. Specialized in the production of shows and theater plays, Joyway brings modern entertainment to the Chinese people while preserving a sense of traditionalism.

We designed and conceptualized a logo that combines these elements. In addition we developed a visual identity (VI) that will allow the company to support their ambition.

As part of our long-term partnership, we designed several posters. The latter were published on their social media accounts and used in their shows and festivals.

Moreover, PB Branding worked on designing a mascot based on the logo, which was used with posters in different events.

Client

Joyway

Date

September 2016

Area

Visual Identity