No Joyway, No Crazy
Joyway is one of fastest growing entertainment companies in China. Specialized in the production of shows and theater plays, Joyway brings modern entertainment to the Chinese people while preserving a sense of traditionalism.
We designed and conceptualized a logo that combines these elements. In addition we developed a visual identity (VI) that will allow the company to support their ambition.
As part of our long-term partnership, we designed several posters. The latter were published on their social media accounts and used in their shows and festivals.
Moreover, PB Branding worked on designing a mascot based on the logo, which was used with posters in different events.