Reach for the Stars

A POPULAR REALITY SHOW BROADCASTED ON CCTV 3, FEATURING CELEBRITIES WHO LEARN NEW SKILLS FROM TALENTED ARTISTS.

Teaching Celebrities Creativity on TV

Entertainment is one’s of China largest growing industry. While competition is getting more fierce, Chinese consumer are demanding for new shows which appeal to the new Chinese dream. DING features famous celebrities and very skilled artists to merge them in one fun and innovative show.

In order to help DING promote their show across different online channels, we created a series of posters which feature some of the celebrities who appear on the show. We first created colorful key visuals combining classical Chinese accessories and instruments to a clean and joyful layout design.

This project included the photoshoot of the celebrities, as well as the post-production and the poster layout design.

Client

Ding

Date

October 2016

Area

Layout