Go for Gold

Gaining leverage from the media attention driven by the Rio Olympics summer 2016

Go for Gold with DIDI

Didi is one of the world’s largest taxi APP in the world, serving more than 400 cities in China and having received, in the second quarter of 2016, a 1 billion dollar investment from Apple. We have been creating concept and designing posters for DIDI, helping them to leverage their brand on many successful campaigns such as the Women’s Day, drinking & driving prevention, among others.

Gaining leverage from the media attention driven by the Rio Olympics summer 2016 and to support the commitment of all the athletes around the world, we have created a series of posters showing performing athletes representing Didi’s team and bringing forward some shared characteristics and values between the company and the athletes.

Client

DIDI

Date

July 2016

Area

Photography